Email Marketing Starts from $499
Find out how to get more emails into inboxes
Practical advice on building and enriching an e mail program .
Find out how to get more emails into inboxes
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10 power-rules......for writing much more responsive email campaigns, That will make you money !!!
The Purple Coach spells out 10 of the most important things you should do, the next time you're writing an email campaign.
Don't be a stranger.
Don't be a stranger.
Imagine if you were me – the Purple Coach – a morning chalk full of email marketers needing your attention and care, an inbox full of emails to scan through, and a mild craving for a tall skinny latte.
Imagine you're scanning down through your inbox. You'll find yourself looking for emails from people you know – because those are the emails that are going to get your attention and get read.
So now you know why it's smart to make sure the email you send to me comes from a recognisable and meaningful domain, and has a recognisable or meaningful 'from name'. Then I'll know it's from you and I'll open it.
Click here to learn more about 'sent from' domains and 'friendly froms'.
Use an irrestible subject line.
My inbox is very, very busy, and frankly so am I. I've got a lot of unopened emails to read through, some from my friends, some from colleagues and professional partners and some from businesses and brands that I like and spend money with.
So when I see your email, I might not have time to open it. UNLESS that is, it has a subject line that I can't resist!
The kind of subject lines I can'ts resist are ones with a big fat benefit, offer, promise or challenge in them. Sometimes I'm tempted by obscure or mysterious subject lines, but if the email I open has nothing to do with the mysterious subject line then you can bet I won't be clicking through. So I'd use those kind of subject lines with caution.
Click here for step by step advice on writing killer subject lines.
Call me by name.
If you start your email to me with 'Dear valued customer', 'Dear colleague' or worse of all, 'Dear PurpleCoach@purplecowseo.com' and I'm particularly busy that morning, I'll probably just close the email and forget it about. So please – call me by my name.
Personally I like things kept informal. You can just say 'Hi Coach' and you've got my attention. But if you're emailing me at work then feel free to say 'Dear Purple Coach'.
One thing though; be careful about personalising the subject line of your email with my name. Sometimes that looks a bit spammy to me and I have friends who've said the same. Best to split test the results you get with that.
Don't make me read too long.
Did I mention that I'm a busy man? If you have a point to make in your email to me, make it clear and make it quick. Headlines at the top of emails work, so I can see exactly what the deal is. So do Johnson Boxes.
And I'd like the opening sentence of your email to tell me what's in it for me. Please don't make me have to read and scroll down through line after line. Hook me early if you want to keep me.
Use subheadings to break up your copy, and make sure each one sums up the key story of the proceeding paragraph. That way if I skim read your subheads (I prefer to call it power-reading!), I'll get the message and take some action.
Show me you know me
So now you know that I like you to call me by my name when you email me. You know what else I like? I like it when you know more about me that just my name - what I've bought from you, my nearest city, my birthday, my job, stuff like that.
Because then you can write me an email that's personal to me. Then I'll feel like you're writing to me as a person and not a name on an email list. And that will keep my attention.
Marketers who collect more information about their email recipients, such as their location, gender or product preferences and interests, can go on to personalise the content of their email campaigns further. Using dynamic content to create highly targeted and relevant messages and offers based on personalisation will boost your campaign ROI and reduce your unsubscribe rates.
The only way to find out for sure what level and degree of targeting and personalisation works the best is through spilt testing your content. Find out more about content split testing.
Give me something to click on
I like reading as much as the next man, especially when I'm reading an email that's been personalised to me and is packed full of promises and benefits I can see myself enjoying.
But I'm also a man of action. I don't want to have to do a whole load of reading just to find out what you want me to do next.
So don't hide your 'call to action' at the end of your email. I may not make it that far. Give me lots of opportunities to click through to your landing page.
Sometimes I like to click on text links, sometimes I can't resist a button. So put a mixture of calls to action in your email to me and you'll maximise the chances that Ill click through.
Throw me some bait
Remember I asked you to 'hook me early' if you wanted to keep me? Let's eek out that fishing analogy a step further by suggesting that if you want to hook me you're going to need to throw me some bait.
That doesn't always have to mean price promotions and special offers, and you don't always have to be trying to sell me something.
Successful B2B emails offer free white papers, free consultations, free seminar tickets. I'll sign up for all of those, and then you have me hooked and can start reeling me in.
Same goes for your B2C emails: send me a free daily recipe and sooner or later I'm going to buy some of your ingredients. (What can I say? Being the Purple Coach is hungry work!)
Make me time sensitive
I hold my hands up! Nobody's perfect and sometimes I will happily put off till later what I don't have to do right now.
So if you really want me to take some action following your email it's a good idea to build some urgency into your offer. Put a closing date (or even a closing time) on your offer, limit the amount of stock, limit the number of responses you'll accept, reduce the scale of the offer the longer I wait to reply.
That'll get me clicking through in no time.
Give me some options
Remember how I said I like to take action when I'm reading an email that's ticking my boxes and ringing my bells? There's something else to bare in mind; I like to have some choices too.
So as well as giving me the choice of clicking through to your landing page, I'd like to have a phone number to ring in case I want to call you, and an email address to reply to, and some social media sharing buttons so I can tell my friends and colleagues your latest news.
Get creative! I like to get engaged with your email, so give me some novel and interesting ways to engage and I promise you I'll click.
Give me a comfortable landing
Now you know how to write me an email that I'm virtually guaranteed to open, read and click through from.
But there's one last thing I need you to do for me. Don't click me through to your homepage and leave me to explore your site, because I won't (you remember how busy I am, right?).
Click me through to a dedicated landing page that builds on the look, feel and messages of your email campaign and gives me the information I need without having to dig through your website!
Just like the Purple Coach says, our Email Marketing experts are on hand to answer all your email marketing questions.
Call us at 972-581-8889. Plus, any questions you have on email can be asked and answered in our Client Support Forum.
The Wordpress Plugin
Developed in partnership with our friends at Cyber-duck, the 'Sign up form for your Purple Cow Email Marketing' plugin, lets you easily and simply add a sign up box to your WordPress blog or site.
Your blog visitor and new email marketing subscriber is then added to the Purple Cow Address Book of your choice. You can even then send them a targeted 'thank you' campaign, telling them more about what they can expect to receive as a subscriber of your email marketing campaigns.
The Sign up form for your Purple Cow Email Marketing plugin is simple to set up and insert into your WordPress template and requires no technical know how! You can amend the settings of the plugin at any time from within your Settings in WordPress.
To use the Wordpress Sign up form for your Purple Cow Email Marketing plugin, you will need to have a Purple Cow API user enabled on your account and your Purple Cow API key details handy. These can be obtained from your Silver or Gold Purple Cow account. Any questions, the Purple Cow Coach’s Support team are on hand 9am - 6pm Monday to Friday to give you hand.
Set up powerful triggered email campaigns to generate leads and conversions - automatically.
Triggered emails are the secret weapon that can turn your lead and conversion generation into an automated production line!
Purple Cow allows you to create unlimited triggered email campaigns based on any data segments and variables you choose from your database.
Advanced marketing techniques – made easy
The Purple Cow tool is incredibly easy-to-use. It’s like having key elements of your email marketing on autopilot.
You set up conditions and when the conditions are met, an email is automatically sent – saving you resource and generating response.
Use Purple Cow Coach to create any variation of four types of automated emails:
- Auto-response emails
Easily set-up auto-responses to recipients who reply to an email directly, to ensure they contact you through the best channel.
- Series trigger campaigns
Renewal programmes, prospect warming, free trial conversions – any series of targeted multiple communications you want to put in place, Purple Cow will schedule and send automatically – basically do your email marketing for you!
- Custom event trigger
There are literally hundreds of 'custom event' triggers you can use to drive your automated campaigns. From customers’ birthdays, to their buying patterns,and expressed preferences, from seasons and holiday dates to life cycle milestones.
- Behavioural triggers
Set up campaigns to fire automatically to targeted individuals who open a particular email campaign or click on a particular link, to maximise the power of your campaign.
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